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How to Build Your Brand with Custom Photo Folders and Paper Picture FramesPromotional Photo Folders

How to Build Your Brand with Custom Photo Folders and Paper Picture Frames

Published May 30, 2016

Spring and summer events provide lots of great photo ops, and that means more brand exposure for sponsors. From summer camps to fundraisers, festivals to sporting events, company picnics, trade shows, award ceremonies and beyond, there are countless ways to use event photos as promotional giveaways. Guests will love receiving a personalized photo to remember the special occasion. Help your clients extend their reach with custom photo folders from Warwick!


Photo Folder + Picture Frame Selling Points for Distributors:

  • Photo folders protect event pictures from spills, smudges, and creasing
  • Photos are a personal, memorable, and affordable giveaway
  • A lasting souvenir that keeps your branding on display after the event has ended
  • Eco-friendly promo products made of recycled paperboard materials
  • Variety of sizes and styles to hold vertical or horizontal 4×6, 5×7 or 8×10 photos
  • Custom foil imprinting makes any logo shine on portrait folders and photo easel paper frames
  • Deckled edges on portrait folders create an upscale look for formal events
  • Full-color customization is included on digital printed photo folders
  • Create repeat business with perforated coupons on our custom coupon gatefolds
  • Buy in bulk and save!

Photo frames for eventsUse Custom Picture Frames + Photo Folders for Event Photography

Photos are a key part of a successful event. Capture the highlights and candid shots of your guests and volunteers, print them out and insert into your custom photo frame, and voila! You have personalized photo souvenirs for everyone, plus the perfect opportunity to enforce your branding. These are some ways our customers use their promotional frames at special events:

Golf Tournaments + Outings

  • Take golf tournament foursome photos. Print them on-site or mail pictures in the frames to the golfers after the event
  • Some golf event planners also want photos taken during cocktails or dinner. Consider portrait folders for a nice photo presentation
  • Take candid action shots on the green and while guests are mingling
  • Co-brand your event folders with tournament sponsors’ logos for increased branding exposure

Weddings, Galas, Parties, Banquets, Bar and Bat Mitzvahs

  • Use photo folders as save the dates or personalized invitations
  • Protect photo booth prints in a custom folder imprinted with your name and event date
  • Give prints out to your guests as party favors
  • Send wedding photos as thank you cards to friends and family

Fundraising & Charity Events

  • Customize frames for any charity, church, or non-profit group – include a logo and mission statement
  • Take pictures of donors at any fundraising event, including dinners, bike rides, 5k run/ walk, or golf outings
  • Offer a photo booth or portrait station for professional headshots, family portraits, or a themed dress-up photo with a donation to your charity
  • Capture photos of your volunteers in action, and give them a special frame to thank them for their contribution to the cause
  • Celebrate donors and members of your organization by mailing out photos at the end of each fundraising season

Trade Show, Convention, or Seminar

  • Have attendees’ pose for pictures with a celebrity or superhero. If you are unable to hire a celebrity, use a cardboard cutout, or have an employee dress up in costume as one. It’s an excellent way to build booth traffic!
  • Encourage attendees to pose for a photo with your product or staff members. Place each photo into a custom frame for them to take home. Ad copy on the frame can read, “I was framed by (company name) at (event name).”

Company Picnics, Safety & Incentive Programs, & Award Ceremonies

  • Take pictures of employee teams or employees with their families to frame as a gift
  • For safety and incentive programs, have copy which reads, “I was caught doing something right” along with your company logo.
  • Recognize achievement with custom imprinted certificate frames for employee awards

Holiday Events

  • Take group photos at the company holiday party and send out as holiday cards
  • Capture photos of Halloween costumes, or have a contest to encourage participation (great for kids at school, and adults in the office!)
  • Frame Photos with Santa or the Easter Bunny – great for restaurants, schools and park districts

Build your brand with personalized photo frames and folders

Our photo frames and folders are not only practical giveaways for special events and celebrations —  they are also great for everyday business use in a variety of industries. Here’s how our customers use promotional picture frames and folders by industry:

Photo folders for eventsCar Dealers

  • Snap a photo of each customer when they take delivery of their new car. Print it out while they finish up paperwork, and send it home in a custom frame with your dealership logo and contact info
  • Bonus: share the photo on social media (with your customer’s permission) to help foster engagement with your online audience
  • Include coupons for oil changes and maintenance inspections at your service center to encourage loyalty and repeat business
  • Custom frames can also help make a sale. If someone is unsure about buying a car, send them home with a framed picture of the car or with them standing by the car

Sports Teams

  • Custom photo frames are perfect for player meet and greets
  • Have a mascot photo-op. Charge a small fee for guests to have their photo taken, and give them a frame for free. Or, have a sponsor cover the cost of the photo frames in exchange for getting their logo printed on the folder
  • Hire a photo booth company and take pictures of fans in front of a backdrop with your team’s logo. Give them 4″ x 6″ prints to take home in their custom picture frames

Health Care, Dental & Hospitals

  • Hire a photographer to take newborn photos, and give the proud parents a frame that says, “A picture perfect baby”
  • Double-sided frames highlight before and after pictures for weight loss programs
  • Dentists can show before and after photos of results from teeth whitening or alignment procedures
  • Take a picture of a surgery patient with the doctor or nurses and family

Amusement Parks & Cruise Ships

  • Frame photos of guests on rollercoaster rides
  • Take group pictures of patrons throughout the park
  • Have guests pose with theme park characters like Bugs Bunny or Mickey Mouse
  • Take photos of vacationers on the cruise ship to frame for a fun memory

Schools, Libraries, & Park Districts

  • Great for photos at prom, homecoming, graduation, and other school events throughout the year. Add the event name and date to the folders or frames
  • Custom frames are perfect for your student of the month program; the parents will appreciate the framed photo
  • Use for any school activity, including honor roll, sports, music or theater performances, art and science fairs, field trips, school plays, holiday activities and more
  • Give photos to kids and adults who participate in park district activities like summer camp, swimming lessons, and after school programs
  • Frame photos of kids who participate in the summer reading program with the books they check out at the library

Restaurants, Bars, & Banquet Halls

  • Take a picture of patrons who visit your restaurant on their anniversary or birthday. Offer a coupon for a free entree on their next birthday to encourage repeat business
  • Print out candid event photos when a band or musician plays at your venue
  • Celebrate holiday-themed events at your restaurant, like breakfast with the Easter Bunny or lunch with Santa
  • For big events, set up a photo booth and print 4″ x 6″ photos for guests to take home with them. Perfect for banquets, weddings, engagement dinners, prom or homecoming, retirement parties, or company dinners

Have some other ideas for using promotional picture frames to promote your brand? Tell us about them in the comments below, or on the Warwick Facebook page!

Click here to browse all of our promotional photo frames and event photo folders online.

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6 Ways Promotional Products Work to Build Your Brand & Grow Your BusinessPromotional Products Work

6 Ways Promotional Products Work to Build Your Brand & Grow Your Business

Published May 23, 2016

At Warwick Publishing, it’s our mission to create top quality promotional products that build your brand and grow your business. When you reach your customers with a promotional gift, they’re more likely to remember your name and do business with you in the future.

To celebrate Promotional Products Work! Week, we’re dishing out some creative ways to leverage promotional products, as well as the supporting research that shows the positive impact of promotional items on consumers.

We hope you’ll share these stats and facts to highlight why promo products work as a powerful advertising medium!

So, Why Promo Products?

  1. Promo products are tangible. Consumers can touch, feel and engage with branded promotional merchandise in ways that they can’t with a TV, print, radio, or online ad. A physical product creates a multi-sensory connection between the consumer and your message. Getting consumers to experience your brand with a product that can activate two or more senses (touch, sight, sound, taste, smell) increases the tie to memory.
  2. Promo products are kept. Of the 80% of consumers who own promotional products, 47% of them will keep a promo item for a year or longer, according to PPAI.  But how long a product is kept generally depends on what it is, and how it is used. It’s important to evaluate your audience and determine what kinds of giveaways will be most relevant to them. Also consider where they might keep the promo item and the setting it could be used. 91% of people keep promo items in their kitchen, while 1 in 4 consumers keep a promo item on their person.
  3. Promo products are useful. Useful items that can be incorporated organically into everyday life have the best staying power. The top reason that promo products are kept is for their usefulness. Just over half of consumers surveyed by PPAI use a promo item at least once a week. When it comes to frequency of use, Calendars/Planners (85%), Computer Products (85%) and Electronic Devices & Accessories (82%), take the top 3 spots for the most frequently used items.
  4. Promo products inspire reciprocity. Reciprocity in sales and marketing is a great way to earn business and loyalty. Promotional items provide a value to consumers up front, without explicitly asking for a direct sale in return. When they receive a valuable promotion, consumers develop a sense of gratitude and obligation to your brand, and are more likely to reciprocate by engaging with your business. This may mean giving you their contact information, visiting your website, or making a purchase or donation. A recent PPAI case study found that before receiving promotional products, about half of consumers had done business with the advertiser (55%). After receiving the promotional products from that advertiser, 85% did business with them.
  5. Promo products motivate. Don’t forget that employees are important brand advocates, too. Give out company swag to employees on a regular basis. This shows your staff that they are valued, and reinforces their connection with your branding. Promotional gift items and incentives are a great way to reward employees for outstanding achievements too. Even small items like framed certificates, and branded apparel can motivate employees, build team connection, and boost morale in the office.
  6. Promo products are remembered.  Consumers have better recall of the company or brand that gave them a promotional product than they do with other forms of advertising media they are exposed to. PPAI found that 88% recalled the advertiser from a promotional product they received in the past 12 months, compared to 71% recalling advertisers on a newspaper or magazine read a week before. Financial services, retailers, apparel brands and electronics manufacturers are the most commonly recalled advertisers of promotional products. The most often recalled promotional product categories include:  Wearables (41%),Writing Instruments (35%), and Drinkware (19%).

Advertisers + Consumers Both Love Promo Products!

These are just a few of the reasons that promotional products are effective way for companies and organizations to increase brand recognition and boost sales. Check out the full write up from PPAI on The Influence of Promotional Products on Consumer Behavior here.

Have another reason why promo products work? We’d love to hear it! Share with us in the comments below, or leave us a note on the Warwick Publishing Facebook page.

If you’re looking for a custom promotion that lasts all year, we’d love you to consider calendars from Warwick! Order 2017 calendars by June 1st to take advantage of our special early order pricing.

warwick Promotional Calendars

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