Category: Greeting Cards

5 Ways to Leverage Thanksgiving as a Great Promo Opportunity

5 Ways to Leverage Thanksgiving as a Great Promo Opportunity

Published November 6, 2018

There are lots of ways to show gratitude for your clientele. What better time than Thanksgiving to express your genuine appreciation for those who’ve supported your business?

If you’ve never tried a gratitude promotion, here are five reasons Thanksgiving is the perfect time to ramp up your promotional marketing strategy.

1. You can capitalize on the Black Friday Hype.

Now is the time to prime your customers for holiday shopping by touching base with them. Stay top of mind with a special offer, coupon, or freebie that they can redeem on Black Friday.

If you don’t want to be part of the “Buy! Buy! Buy!” hype of Black Friday, you can take a different route on Black Friday. Here are some easy ideas:

Host an open house with coffee and simple snacks.
Coordinate a charitable event. If it seems too much for you to manage, ask for local chamber of commerce members to help.
Volunteer at a soup kitchen or shelter. Invite a group of clients to volunteer with you.
Be like REI and close up shop for the day. This is a balancing act and, let’s face it, a gamble. But what you might lose in sales, you could make up for in customer appreciation and loyalty for giving your employees a hard-earned day off.

2. Also, Cyber Monday.

While not as highly publicized as Black Friday, Cyber Monday is worth investing in if you have an e-commerce website or even if you sign-up forms on your website.

Planning a Cyber Monday promotion can help drive traffic to your website. Where can you advertise your Cyber Monday promo products special?

Email
Social media (posting in your feed and creating ads)
PPC – Google and Bing
Being in the promotional products industry, check marketing, advertising, or small business-focused websites for listing of Cyber Monday specials.
If you’re a member of your chamber of commerce, see if they offer advertising opportunities.

Create a special landing page on your website for this campaign, generate a UTM code, and use Google Analytics to measure and track ROI driven from your promotion.

3. Express gratitude and people will remember you.

Sometimes, a simple heartfelt “thank you” means more than that $100 gift.

This year, give thanks with a thoughtful sentiment. Include a personal gift, card, or offer—or just keep it to the simple sentiment and message. Don’t forget to hand-sign your note—this small detail makes your efforts more thoughtful and genuine.

4. Beat the holiday rush.

As the holiday season ramps up, customers will be inundated with offers, emails, mailers, and long to-do lists.

It might be hard to capture your customers’ attention in December, so stay ahead of the curve and touch base with them in November instead.

If you’re sending Thanksgiving cards to customers, plan to send them to arrive a week or two before Thanksgiving so as to stand out from the Black Friday and Cyber Monday promotions.

5. Spread the gratitude.

Your customers, your community, the world can always use more positivity.

Let your social media followers share their positive stories as part of your promotion. Host a contest or giveaway asking your customers to share what they’re thankful for. Those who participate can be entered to win a gift card, complimentary service, or another meaningful prize. Select several winners to send promotional gifts as a thank you for participating.

As an added bonus, you can create a blog post from the content generated by your customers (get their permission first).

Bonus: Give back.

Sponsor a food drive or a “Giving Tuesday” fundraiser for a local non-profit or a charitable cause that is special to you. Invite employees and clients to contribute, and post your progress on your website and social media. This is a great way to give back to those in need, spread awareness, and have fun!

Whether you decide to send out greeting cards, calendars, or another custom promotional gift to your customers, don’t miss the chance to leverage this oft-overlooked holiday as a promo opportunity.

Have another great Thanksgiving promo idea? Share with us in the comments, or let us know on the Warwick Facebook page.

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5 Smart Ways to Use Custom Holiday Cards

5 Smart Ways to Use Custom Holiday Cards

Published October 17, 2017

Holiday cards don’t have to be boring. When done right, custom holiday greeting cards can provide a memorable experience for your customers. Custom holiday cards improve customer relationships. They show customers that you value them, and keep your business and services top of mind during the holiday season. Holiday cards from Warwick are a great value, too — and there are lots of ways to use them to give your business a boost!

1. Build loyalty. Send a small gift ( like a 2018 Value Stick Calendar) or a special coupon for a discount on the customer’s next visit. This builds goodwill with your customers and encourages repeat business.

2. Be thoughtful. Send a handwritten note thanking the customer for their support. Share a story about your business growth or a highlight from your year to show them how they contributed to your success. Choose one of our stock holiday sentiments, or write your own. Be sure to hand-sign each card, too – taking a few extra minutes to do this (and using a real stamp) will make your card stand out.

3. Provide value. Send a short list of money-saving tips, a couple of your favorite holiday recipes, or a relevant “how-to” article inside the card. Keep it generic enough that all of your customers can appreciate the information, but specific enough that it relates to your brand or the products and services your company offers. Here are a few “value-add” content ideas:

Calendar of local upcoming events
5 ways to lower your energy bill this winter
Local holiday gift guide
3 ways to prepare your car for winter
10 exercises you can do at the office
8 ways to be more productive and stay organized in 2018

4. Invite them to engage. Use the card as an invitation to participate in a contest. Encourage user-generated content by asking customers to post an “action shot” picture of your product in use to social media with a custom hashtag for a chance to win a gift card or larger prize.

5. Ask for a referral. Customers will be spending lots of time with family and friends in the next couple of months. Including a simple “Would you recommend us to a friend or family member?” note in the card after you’ve thanked them and provided a discount or a gift can be a great way to build business. New customers trust the recommendation of a friend or family member over any other marketing source.

Nee more reasons to order custom holiday cards from Warwick?

Free gold or silver foil-lined white mailing envelopes are included with your cards
Award-winning card designs with over 100 classic and premium styles to choose from
Low 50 piece minimum order
Made in the USA from quality card stock
Free stock sentiments and personalization! Add your company logo or signature

Communication with your customers is a vital part of keeping them engaged with your business. Browse all of our award-winning custom greeting cards online! We’re here to help you design the perfect custom holiday cards to strengthen customer relationships, drive referrals and build customer loyalty. Have another idea to use custom holiday cards? Leave us a comment below or share it with us on the Warwick Facebook page.

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5 Ways to Delight Customers and Stand Out with Custom Thanksgiving Cards

Published October 3, 2017

Custom Thanksgiving cards are a unique and thoughtful way to stand out around the holidays. This inexpensive promo can be a great way to show appreciation for your customers while offering an incentive just ahead of the holiday season. Beat the barrage of Christmas mailers and emails! Here are 5 reasons to consider sending Thanksgiving cards this year, and some ideas to use them to grow your business.

View custom Thanksgiving & holiday cards online.

Do something different. Sending a greeting card at Thanksgiving isn’t something every company does. Sending a card outside of the Christmas holiday season makes your business stand out. Differentiate yourself and your brand by being unique. Don’t forget to hand-sign the card!
Express gratitude for your customers. This is the perfect time to send a sincere thank you message to those who’ve kept you in business. Share a personal message about your company milestones and be genuine in thanking your customers for helping you get there. Offer a coupon or free gift to thank them for their loyalty– that act of being thankful and recognizing your customers builds goodwill, and reinforces your brand in a genuine way.
Beat the holiday mail rush. Your message has a better chance of being delivered on time, and being noticed around Thanksgiving. You’ll be in front of your customers in a tangible way just as they’re gearing up for holiday shopping.
Offer an early holiday shopping special. Customers who are in shopping mode (and they most likely will be, on Black Friday!) are always delighted and excited about special offers. Offer a (good) coupon code for an online special in your card, such as 50% off a regular priced item. You want the incentive to be strong so it truly feels like a gift, rather than a weak marketing attempt. For retail businesses, print off a physical coupon for customers to redeem on their next visit. Include an expiration date to create a sense of urgency about the offer. This will help increase traffic to your business and help boost holiday revenue.
Plan a gratitude campaign. The world could use more positivity. Get your customers involved in sharing what they’re thankful for as part of a contest for a larger drawing or giveaway. Use the Thanksgiving card to announce the contest and invite customers to submit a story or entry online – tying into your website and social media for even more exposure.

Bonus: We have low minimums – you can order as few as 50 custom Thanksgiving cards, starting at just $1.74/ card. Mailing envelopes are included, too!

View all of our holiday cards online here! Have you tried sending custom Thanksgiving cards to your customers in the past? What worked well for you? We’d love to hear about it – drop us a comment below, or share your story with us on Facebook here.

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Custom Holiday Cards

Published September 7, 2017

Send good cheer to customers and colleagues with personalized Custom Holiday Cards. Business greeting cards are perfect for sending out corporate greetings to customers, clients, and employees.

Want personalized Christmas and holiday greeting cards? No problem. Just choose a stock sentiment and add your company logo or signature. Our holiday greeting cards are a great way to keep in touch with business colleagues and say thanks to loyal customers. Contact your promotional consultant to order custom holiday cards with your own message and your logo!

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Get Out of The Box With Greeting Cards – Creative Marketing Ideas to Be Remembered

Published June 26, 2017

Looking for an out of the box way to build loyalty and stand out as a brand? If your traditional marketing efforts have gotten a bit stale, maybe it’s time to get a little weird. (Weird is memorable, right?) Here are a few creative marketing ideas to get you started.

Surprise your clients with a custom greeting card

Delight your customers with an unexpected delivery via snail mail. Be sure to handwrite a message inside and include a special offer to show them how much you value the relationship you’ve built. Address the mailing envelope by hand, and use a real stamp, too. You want the card to stand out and be received as a genuinely thoughtful and personal gesture — not just another marketing flyer. Present the card as a special reward, exclusive invitation, or a thank you gift.

Pick an unconventional holiday to celebrate

Don’t limit yourself to birthdays… instead, pick a creative occasion that aligns with your brand initiatives. Think of what your customers might find funny or important. Perhaps Tell an Old Joke Day or Guinea Pig Appreciation Day might strike a chord?

Browse DaysofTheYear.com for a plethora of wacky, funny, and weird holidays. You’re sure to find something that will elicit a laugh from your customer base.

Instead of running another 4th of July sale like every other brand, encourage your clients to let loose for Disobedience Day on July 3rd, or Pandemonium Day on July 14th. Work your products or services into the fun. Send out custom printed card invites asking customers to stop in and show their rebellious side for a special treat or discount. Expand the campaign online and encourage patrons to upload a photo on social media with a special hashtag like #MyPandemoniumDay for a chance to win a larger prize.

Support a cause that matters to your customers

Have an eco-conscious client base? Reward customers who celebrate International Plastic Bag Free Day at your store when they bring in their own reusable bag to shop with.

Everyone loves free treats

If you’re looking for something more refined, Wine and Cheese Day is celebrated July 25th each year. Host a customer appreciation event with complimentary wine and cheese happy hour! Our custom 5×7 flat printed cards make perfect invitations – and our standard white mailing envelopes are included!

If your target audience is under 21, the above idea can work just as well for Ice Cream Sandwich Day on August 2nd.

Spread positivity!

Instead of another boring holiday campaign, rally your audience to help spread the cheer and positivity during the stressful holiday season with Look on the Bright Side Day on December 21st. Start a new tradition of goodwill and positivity! Studies show that a positive mindset is linked to a longer life and improves overall mental and physical wellbeing.

Have other creative marketing ideas or wacky little-known holidays that would work well for a memorable promo campaign? We’d love to hear all about it! Leave us a comment below, or tell us about it on Facebook!

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How to Use Business Greeting Cards to Strengthen Customer Relationships

How to Use Business Greeting Cards to Strengthen Customer Relationships

Published July 11, 2016

Communication with your customers is a vital part of keeping them engaged with your business. Our award-winning custom business greeting cards can help you strengthen customer relationships, drive referrals and build loyalty in a genuine, personal way. Give it a try today with these 5 quick tips from Warwick Publishing, your source for the best branded promotional products made in the USA:

1. Show them they’re part of your family.

We all prefer to do business with the people who make us feel valued and appreciated. Take the time to let customers know they’re part of your family with a handwritten birthday card. Because you remembered them, they’ll remember you. Plus – sending a thoughtful card keeps your services top of mind, and can trigger referrals. Even if they don’t need your help now, your customers might know a friend or family member who does! (Our custom printed cards, thank you cards and anniversary cards are also good options!)

2. Reward them for referrals.

Your best references come from your current customers. When a customer takes the time to recommend you, sending a sincere Thank You card shows them they’re appreciated. Include a $5 gift card to a local coffee shop to let them know their kind gesture did not go unnoticed! If you already have a referral rewards program in place, a greeting card is a great way to remind your customers about the benefits.

3. Share content they’d enjoy.

Keep an eye out for articles that may be of special interest to your customers. Rather than forwarding web links to their email, take the time to print out an article and tuck it inside a custom business greeting card. It only takes a moment to jot a quick “thought you’d enjoy this!”, sign your name, and seal the envelope. This shows customers that you know them as people – not just accounts. Our full-color digital printing allows you to personalize both sides of your business greeting cards with your company logo and custom artwork to match your branding.

4. Be a resource when they need you.

Recognize special life events like a wedding, the arrival of a child, retirement and graduation with a congratulatory greeting. It’s a great way to reconnect with customers, and remind them of the value your services bring. They may not be thinking of buying right now, but sending a card reassures them that when they’re ready — you’ll be there to help.

5. Ask for feedback.

For every customer you serve, there are many others out there in need of your products and services. Send members a custom printed greeting card that says “We Value Your Opinion” and ask for a testimonial to use in print and online marketing pieces. Success stories and positive feedback from your current customers builds trust for your brand, and helps attract new business.

Bonus: Send holiday cards to employees, partners & clients.

Holiday cards are a great way to thank your team for all of their hard work during the year. Include a personal handwritten message for each staff member thanking them for their dedication on a specific project. Sending a personalized card lets your business partners know that you’re thinking of them during the holiday season, and shows genuine appreciation for their support of your business.

Include you clients and customers on the holiday card list, too. Add a special discount coupon or offer code for a free gift they can use in the new year on your products or services. This provides extra value and keeps your company top of mind. Order your business holiday greeting cards by October 1st, 2016 for our early pricing discount!

Have another idea to strengthen business relationships with greeting cards? Let us know in the comments below, or share it with us on the Warwick Publishing Facebook Page!

PS- We’re proud to announce that we’ve won the Bronze Supplier Excellence Award for our 2016 business greeting cards from Promo Marketing Magazine! Thanks to all who voted for us.

The annual Supplier Excellence Awards give distributors the ability to vote for their favorite suppliers in more than 40 hard goods and apparel categories. After thousands of votes were cast, we were able to compile a list of the top suppliers in each major promotional product category.

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