Category: Calendars

For many brands, giving out promotional calendars is an annual tradition. Other businesses may not be so keen on the idea of giving out printed desk calendars or stick-on calendars in today’s digital age. We get it! That’s why we’re here with some creative ideas to get more ROI out of the traditional branded calendar.

Distributors — here are a few case studies and ideas to share with your sales team.

1. Inspire a New Year’s Resolution – Think about how your clients’ services or products can fit into a new year’s resolution. How can their business improve life for their end-user customers? Can they help them decrease stress in 2019? Become more organized, or live a healthier lifestyle? Can they help them reach their business goals? What about improving family life or personal relationships?

Chances are, there’s a great way to position your client’s business in a way that will inspire their end-user customers to take action in 2019. Focus on the problems they help solve for their target audience. Mail a custom value stick calendar, desk calendar, or trifold calendar with a special, timely offer for a free trial, discount, or consultation to be redeemed by January 31st, with some creative ad copy about how the business wants to help them make 2019 a great year.

2. Track ROI with a special promo code or URL. We often hear how hard it is to track the ROI of promo, especially with printed items like calendars. However, with a little digital strategy, this doesn’t have to be the case! Talk to your social media specialist or web admin about creating a special landing page, promo code, or social media contest to tie in with a printed calendar. Print the unique URL on the calendar with a clear call to action you want your customers to take. We recommend using  bit.ly to shorten a customizable, trackable link for simplicity.

Maybe you use the calendar to direct recipients to comment on a Facebook or Instagram post with a goal they have for 2019 in order to win a $50 gift card to your business. Perhaps you encourage calendar recipients to visit a special landing page to submit a form for an exclusive coupon. (Bonus: this can help you capture emails for your email marketing list, too) If you have Google Analytics set up (it’s free!) You can track all of your website traffic, and add some real ROI to any promotion.

3. Encourage Monthly Repeat Business in Store. Hand out value stick calendars printed with a promo code good for 10% off a customer’s next order when they bring in last month’s calendar page! Encourage repeat traffic in store for restaurants and cafes, retail shops, salons, and beyond. This idea also works with our premiere Desk Calendars, which have tear-off monthly pages and 3 imprint areas included, with NO setup charges.

Bonus: Once you knock it out of the park for your clients with custom 2019 calendars, they’ll want to repeat the promotion (or something similar) year after year. Calendars are the #1 annual repeat promotional product order – which means steady business and repeat orders year after year.

Have another creative case study involving custom calendars? We’d love to hear about it! Please leave us a comment here, or share with us on the Warwick Publishing Facebook Page.

Sale alert! Value Stick Calendars from Warwick are just $0.60 (c) through July 1st, 2017! Now is a great time to plan ahead for 2018 promotions. Here are 5 fun branding campaign ideas to share with your clients:

1. Create a monthly offer: Turn each calendar sheet into a coupon redeemable for a special monthly offer! This is a great way to drive repeat traffic through your doors. Let customers know they can rip off last month’s calendar sheet and bring it in to receive 10% off their next order, a free appetizer, or a mystery prize! This is a great way to increase the value of the calendar and it gets customers coming back for more. One example where we’ve seen this work well is with pizza deliveries. The restaurant stapled a calendar to each pizza box for each delivery order, and saw increased repeat sales from existing customers month over month.

2. Pair with a greeting card: Do you already send out holiday greeting cards to your customers? (If not, read why you should). Value Stick calendars are thin and lightweight and fit perfectly inside a greeting card. This simple promotion will help keep your brand top of mind well into next year. Take the opportunity to thank them for their business. Not only will you delight your customers by sending a personalized holiday message, but you’ll provide a useful reference calendar that extends your branding for 365 days. How’s that for ROI?

3. Promote a special event: Does your business support a local non-profit? Value Stick Calendars are a great way to highlight an upcoming fundraiser. Include the event date, time and location along with your business info on the imprint area. Optional: pair with a custom printed invitation on any of our digital cards! Great save the date idea for a golf outing, open house, holiday party, trade show, or to raise awareness for your cause.

4. Parade giveaways: Pass them out at a parade for tons of local exposure! If your town holds a year-end holiday parade, walk along your float, handing out calendars to the attendees.

5. Include in a bid folder: For new and potential clients, place a Value Stick Calendar inside your branded presentation folder that contains your job estimate, service contract, or signed agreement. A small gift can go a long way to that show prospective clients you value their business.  Even if they don’t need your services now, they’ll know how to reach you when they do.

We hope these creative tips help you plan a great budget-friendly promotion for your client! Need more ideas for a specific industry, or marketing campaign? Get in touch with our team – we’d be happy to help you brainstorm!

It’s Calendar Season! At Warwick, we’re calendar experts, and we’d love to show you how calendars will help you grow your business. Here are 8 reasons to use custom calendars to promote your brand and build your business all year long.

1. Easy distribution.

Many Warwick calendars are perfect for mailing out to your customers and business contacts. Foil stamped or printed, we have just the calendar for your promotional needs. Our Desk Calendars, Trifold Calendars, and Wave Calendars all come with mailing envelopes, free of charge.

2. A useful gift.

A calendar isn’t perceived as blatant advertising. It’s a meaningful gift and is used as an important daily reference – giving it meaning and purpose for your customers. It’s a cost-effective way to provide a little extra value.

3. Year-long advertising.

Because a calendar lasts all year, so does the message. For 365 days,  your calendar is a continual reminder of your business name, your products, and services.

4. Brand awareness & familiarity.

Because calendars provide continuous brand exposure, they create familiarity and build trust with your brand. People like to do business with companies they know, over those they’ve never heard of.

5. Great ROI.

You pay just pennies a day for year-long branding. Where else can you find that kind of ROI for a 365-day ad campaign?

6. Calendars are popular!

According to the 2023 ASI Impression Study, 62% of consumers would keep and use the calendar for an entire year. Adding to that, calendars generate 673 impressions over the course of a year.

 7. Appeal to an older demographic.

Consumers who are middle-aged and older are more likely to own promotional calendars. If your target demographic is between 45 and 55+, calendars will be a well-received promotion.

8. Build referrals and endorsement.

When customers and business partners have your calendars on display, others will see your logo, too. This helps build up your brand’s reputation and acts as a referral source. Personal recommendations are most trusted by consumers when they’re looking for services like yours. Calendars help drive referrals!

BONUS: Calendars are an order that will repeat every year! Our distributors will enjoy the benefits of selling calendars over and over again each year.

We hope you’ll consider pitching Warwick Promotional Calendars to your clients this year. Any time of year, they’re a great promotion that adds lasting value for your clients and their businesses. Have another idea on the benefits of promotional calendars? We’d love to hear it! Please comment below, or tell us on Facebook.