Category: Promotional Products Case Studies

To celebrate PPAI’s Promotional Products Work! Week campaign, we’re here to show you how a few great Warwick products work to build your brand and grow your business. We hope you’ll use these case studies to demonstrate the impact and power that promotional marketing has when creating awareness for a brand, a cause, an organization, or a company.

These real-life campaigns outline examples of our promotional products in action.  Share these ideas with your clients, and adapt them as needed to fit your market!

CLIENT

Waste management company

PRODUCT

2003 Pocket Door Hanger – view product online

BACKGROUND
A waste management company wanted an affordable branded pouch for their trade show giveaway in New Orleans. They were seeking an efficient way to deliver their mardi gras bead necklaces to trade show attendees. They also wanted a solution to keep the necklaces from getting tangled while sharing their company message.

BRANDING
New product photos highlighted on the back of the door hanger with sales rep’s contact info and website printed on the front.

DISTRIBUTION
Given out at industry trade show. The client made a stand out of metal pipes to hang the giveaways on so that they were readily accessible and easy to hand out.

RESULTS
The waste management company had a colorful display and an attractive giveaway to create booth traffic and boost engagement at their show. This resulted in collecting hundreds of new leads while showing off their new products and making a memorable impact on attendees.

Bonus Tip: These door hangers aren’t just for doorknobs! Think creatively about where else your client could use these (in rental cars on the rear view mirror, at bars & restaurants as beer bottle savers, display at an outdoor event, etc). Also consider other items that can fit in the pocket such as small gifts, name badge lanyards, coupons or reward certificates, and small brochures.

At Warwick Publishing, it’s our mission to create top quality promotional products that build your brand and grow your business. When you reach your customers with a promotional gift, they’re more likely to remember your name and do business with you in the future.

To celebrate Promotional Products Work! Week, we’re dishing out some creative ways to leverage promotional products, as well as the supporting research that shows the positive impact of promotional items on consumers.

We hope you’ll share these stats and facts to highlight why promo products work as a powerful advertising medium!

So, Why Promo Products?

1. Promo products are tangible. Consumers can touch, feel and engage with branded promotional merchandise in ways that they can’t with a TV, print, radio, or online ad. A physical product creates a multi-sensory connection between the consumer and your message. Getting consumers to experience your brand with a product that can activate two or more senses (touch, sight, sound, taste, smell) increases the tie to memory.
2. Promo products are kept. Of the 80% of consumers who own promotional products, 47% of them will keep a promo item for a year or longer, according to PPAI.  But how long a product is kept generally depends on what it is, and how it is used. It’s important to evaluate your audience and determine what kinds of giveaways will be most relevant to them. Also consider where they might keep the promo item and the setting it could be used. 91% of people keep promo items in their kitchen, while 1 in 4 consumers keep a promo item on their person.
3. Promo products are useful. Useful items that can be incorporated organically into everyday life have the best staying power. The top reason that promo products are kept is for their usefulness. Just over half of consumers surveyed by PPAI use a promo item at least once a week. When it comes to frequency of use, Calendars/Planners (85%), Computer Products (85%) and Electronic Devices & Accessories (82%), take the top 3 spots for the most frequently used items.
4. Promo products inspire reciprocity. Reciprocity in sales and marketing is a great way to earn business and loyalty. Promotional items provide a value to consumers up front, without explicitly asking for a direct sale in return. When they receive a valuable promotion, consumers develop a sense of gratitude and obligation to your brand, and are more likely to reciprocate by engaging with your business. This may mean giving you their contact information, visiting your website, or making a purchase or donation. A recent PPAI case study found that before receiving promotional products, about half of consumers had done business with the advertiser (55%). After receiving the promotional products from that advertiser, 85% did business with them.
5. Promo products motivate. Don’t forget that employees are important brand advocates, too. Give out company swag to employees on a regular basis. This shows your staff that they are valued, and reinforces their connection with your branding. Promotional gift items and incentives are a great way to reward employees for outstanding achievements too. Even small items like framed certificates, and branded apparel can motivate employees, build team connection, and boost morale in the office.
6. Promo products are remembered.  Consumers have better recall of the company or brand that gave them a promotional product than they do with other forms of advertising media they are exposed to. PPAI found that 88% recalled the advertiser from a promotional product they received in the past 12 months, compared to 71% recalling advertisers on a newspaper or magazine read a week before. Financial services, retailers, apparel brands and electronics manufacturers are the most commonly recalled advertisers of promotional products. The most often recalled promotional product categories include:  Wearables (41%),Writing Instruments (35%), and Drinkware (19%).

Advertisers + Consumers Both Love Promo Products!

These are just a few of the reasons that promotional products are effective way for companies and organizations to increase brand recognition and boost sales. Check out the full write up from PPAI on The Influence of Promotional Products on Consumer Behavior here.

Have another reason why promo products work? We’d love to hear it! Share with us in the comments below, or leave us a note on the Warwick Publishing Facebook page.

If you’re looking for a custom promotion that lasts all year, we’d love you to consider calendars from Warwick! Order 2017 calendars by June 1st to take advantage of our special early order pricing.