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Category: Warwick Publishing News

Introducing the fifth generation of Warwick Publishing

Did you know that less than 3% of family-owned businesses make it to the fourth generation? As a fourth-generation, family-owned business, we’re proud to say we’re part of that 3%.

But now we’ve made it to the fifth. We’d like to introduce one of our newest employees, and the fifth generation in the Warwick family business, Alex Paschal.

But first, the family history.

Before we fully introduce you to Alex, first we’d like to give you a brief run-down on the family lineage.

First up is Lina Paschal. Lina purchased the company, which was a newspaper publisher (The Valley Chronicle), from her brother-in law, Albert Hall, in 1903. In 1926, Lina stepped down and her nephew, Paul Paschal, took over. It was under Paul’s leadership that the company started producing calendars with logos as a means of using the presses when not printing papers. It was also during this time, in 1926, when we officially became Warwick Publishing Company. At the end of WWII, Don and John Paschal took the reins of the company. Between 1977 and 1999, Rob and Jim Paschal (Don’s sons) purchased the company. The original newspaper operation was sold in 1989, at which time we focused fully on promotional products. (Don’t want the condensed history? Read our full story.)

Which brings us nicely to the next generation, the fifth generation, Alex. And trust us when we say Alex worked hard to get to where he is with the family business.

Not just handed to him: what it took for Alex to prove his worth.

Alex graduated from the University of Dayton (Dayton, OH) with a bachelor’s degree in Chemical Engineering and a minor in Business Administration. He then continued on at Dayton to receive his master’s degree in Business Administration shortly thereafter.

Alex Paschal, Rob Paschal, Warwick Publishing
Alex with his father, Rob, at his graduation from Dayton.

During graduate school, Alex was part of a teaching team in the chemical engineering department. His major role was to help out with the senior capstone lab courses, with a specific focus on safety, proper experimental techniques, and analytical methods. As a minor role, Alex also helped students grapple technical skills in coding courses and financial skills in the senior capstone. Though this experience was not directly related to managing a business, Alex believes his experience gained from teaching safety education directly translates to maintaining safe working conditions in our plant and office.

His graduate capstone was an integrated project with a local Dayton-area business, in which he and his peers spent a semester acting as a consulting group that developed an action plan for the owner as the final deliverable. Of the project, Alex says, “It was both an incredible and intense experience that taught me how to strategically plan businesses for the future without it being distilled by a classroom setting.”

Professional development and learning the ropes.

Though Alex officially joined the team full-time in January of 2020, that wasn’t the first time he’s worked here. Throughout college, he had been working here part-time, learning the ropes in as many departments as he could, including HR, die-cutting and foil stamping, and operating the digital presses.

Throughout college, Alex attended various leadership seminars through the National Society of Leadership and Success, as well as a University of Dayton Entrepreneurial Summit called “Flyer Formation.”

Between January and June of 2020, he started and finished the PPAI online education, resulting in earning an MAS (Master Advertising Specialist) certification.

What Alex has to say about being the fifth generation.

“Warwick has always been a constant in my life. Whether I was working part-time during summers or just stopping by to visit, there really hasn’t been much of a time where I haven’t been involved with the company. Being the only fifth generation member is certainly daunting, but I’m excited to finally get involved in my family’s business on a more permanent basis, especially during this crazy time we’re living through.” says Alex.

And, of course, we can’t leave you without a word from co-owner—and Alex’s father—Rob Paschal. “Alex has a lot on his plate right now—especially given the current global environment,” says Rob, “but he has the drive, the initiative, and the passion to help us continue to grow this company.”

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Eco-Friendly Promotional Products from Warwick Publishing

As a manufacturer and promotional products supplier, being environmentally responsible is a top priority for us. In fact, we take extra steps in every area of production to reduce waste and recycle our manufacturing excess and byproducts. From paper scraps to plastics, metals, oils and solvents, Warwick is dedicated to a holistic recycling culture and bringing you eco-friendly promotional products. In honor of Earth Day, we want to give you an inside look at our team’s environmentally conscious efforts to keep production “green” at Warwick Publishing.

For starters, we aim to make many our promo products out of recycled materials and renewable resources. That all starts with selecting our raw materials. “Recycled paper content is something I’m always looking for when buying our materials,” said Sandy Peterman, Purchasing Manager at Warwick. “It’s important to a lot of people, including our customers,” she added.

The paper mill we partner with is highly focused on sustainability as well. They have their own water treatment center which pulls water in from the local river to be used in the paper manufacturing process. The filtration system at the paper mill’s facility results in cleaner water output than what originally came into the mill. They also recycle their manufacturing excess in-house. If there’s paper waste leftover after a run, it goes back into creating another batch of paper.

eco friendly calendar Warwick
Larry Lehman, Plant Manager at Warwick Publishing, oversees the recycling efforts surrounding the production of our products. “Our raw chipboard is made from recycled material, and we use that in our desk calendars and many of our photo frames,” he said.  Our black portrait folders are also made from sturdy 20 pt. embossed recycled paperboard, comprised of 100% recycled material (80% of which is post-consumer waste). Just look for the “green product” emblem on our website or in our catalog- there are plenty of eco-friendly promotional products to choose from!

Recycling at Warwick PublishingBut we don’t stop there. We carry our eco-friendly efforts into the production of our products, too. “We always maximize each sheet of paperboard so that we cut out all that we can on each piece of paper,” Larry added.  Each machine in our plant also has a recycling bin accessible. On several of the machines, the unused scraps drop straight into the bins and are ready for recycling. Different types of recyclable materials are divided up into separate bins, including steel bands, plastic bands, shrink wrap from shipping, corrugated boxes, chipboard, glossy white paper, glossy dark paper, and flat white paper. “We even have a company that comes to pick up our dirty oils and solvents,” Larry added.

At Warwick, we’ve been manufacturing with the environment in mind for a long time. “We have always been a company with a green attitude,” said Rob Paschal, CEO. “For decades, our primary component in our products has been recycled chipboard. Years ago, we used to bale our scrap and return it directly to the board mill for reprocessing.”

Another big area where we recycle is with our electronics. As we make room for new and improved technology, our old computers and printers are taken to a local electronics recycling facility.

At Warwick Publishing, we’re proud to share that our dumpster is rarely full. “There’s very little garbage that makes it to the landfill. We really do a good job of sorting and recycling most of our waste,” said Larry.

Visit us at www.WarwickPublishing.com or get in touch to learn more about our eco-friendly promotional products!

 

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Delivering Marketing Joy: Kirby Hasseman Interviews Phil Martin, National Sales Manager at Warwick Publishing

Kirby Hasseman, President, and Founder of Hasseman Marketing recently featured our very own Phil Martin on his weekly YouTube show, Delivering Marketing Joy.

Watch these two promotional marketing veterans discuss the best and worst changes to the industry over the years, tips for how to succeed as a newbie in the industry, the importance of USA Made products, and much more!

Highlights from the interview:

Kirby: What are some of the best and worst changes that you’ve seen in our industry?

Phil: There’s an open-ended question! After doing this for 30 years, I’ve got a lot of bests and worsts. One is this little thing called the internet. Think back to many years ago—I started when the fax machine was just getting started.. then we had FedEx, then email.. but the internet has changed everything for the good. The tools that it provides for the customer in terms of order tracking, product research, the search engines tools out there that our industry provides, the internet is an outstanding thing.

That being said, it is also probably one of the worst things to happen in the industry BECAUSE, all of our end users and distributor customer all have access to this information now, so t’s an open door. The end buyer is becoming a well-educated consumer, and it’s keeping the distributor on their toes.

Phil: Another thing that fits into both the best and worst category is expedited shipping and rush orders. We’re working on yesterday delivery. We don’t know how we’re going to do it yet, but we want to anticipate the order coming in before it comes in. That’s the wave of the future. Things are being turned around so much faster now—and that’s good, buy yet it’s also bad. From the supplier side, we manufacture, we start from scratch and build this stuff. We’re not just imprinters where we bring something in and slap an imprint on it and ship– so fast turnaround, when customers expect 2-3 days, there are some things we can do that on ourselves, but it’s also hurt the industry a little bit in a way. In order to do things faster, we have to increase over time, and we have to buy more equipment, which drives costs up. So everybody loves the fast turnaround, but I want to go back to the old days where you mail me the order…I mail you the proof… you mail me the proof back, (laughing)… 6 weeks delivery was the norm!

On the other side of the coin, we have a lot of great things happening new product offerings.  You walk around a trade show and some things are amazing- the product offering have grown dramatically over the years which is a positive thing. But once again, this clutters the waters a little bit too.

Social media has been outstanding for the industry. We just recently hired a gal, our Digital Marketing Manager by the name of Kelsey, and she’s done some wonderful things here at Warwick when it comes to social media.

Phil: Now, I may be a bit politically incorrect here, but I’m going to talk about something from the supplier side ( and I’ve only been on the supplier side for the last 30 years) – but I think this has hurt the industry , and that’s EQP and rebates. I’m not a big proponent, here at Warwick we don’t provide EQP on the entire catalog (though we do offer it on select items) , I realize it’s kind of the nature of the beast now days – but I truly think that EQP and rebates have caused a whole new set of problems in terms of profitability for the supplier. It costs a whole lot more to make 50 of something than it does to make 10,000 of something, so how we’ve combated that Is by reducing our end quantity which is now 2500 instead of 10,000. It’s great for the distributor and helps them out a lot, but if we went to our suppliers and said hey, we’re doing x amount of dollars of business with you and we want an x% rebate, from you at the end of the year, they would go—what? What the heck are you talking about? That being said, I know other industries have it, but I don’t think its great for our industry.

One other item that I think has changed for the worst is the fragmentation of the industry. Going back to the old days where everybody – supplier and distributor were at the same shows together and you really made friendships and  good camaraderie. Now the industry’s gotten so big (and that growth is a good thing), but its’ just fragmented and harder to get to know everyone. That’s why things like PromoKitchen are so good thing to help reduce that fragmentation.

Kirby: As a grizzled veteran, what are some tips you’d give to new sales people?

Phil: I truly believe a new sales person coming into this industry should GET INVOLVED in the industry. A great way to do that is with Promo Kitchen — it’s a great networking opportunity to mingle with the seasoned veterans. Get involved in your regional association, and our national associations, that is key. Another thing I try to tell newer people in the industry is – don’t sell the product—sell what the product is going to do. We are not in the “product” business, we are in the solutions solving business.  For instance — I don’t sell calendars, I sell year-long communication programs. Sell what the calendar is going to DO, not what it is.

Kirby: We’re surrounded by tech now, and that should be a part of the marketing mix, but what are some other things that an entrepreneur should consider when building a marketing campaign? 

Phil: We just recently hired a Digital Marketing Manager — somebody that knows the social media world, and search engine optimization (SEO) – 20 years ago that wasn’t included in the marketing mix. We’ve also recently dabbled in snail mail direct marketing, Nowadays, we can get locked in too much on the technology aspect of it, and we’re forgetting the old standbys. We get inundated with emails, so I think the old snail mail postcard gets a little bit more attention. It’s really finding a balance to differentiate yourself from everyone else, but looking at marketing packages as a whole. Look at our own industry catalogs — print advertising alone doesn’t have the impact that it used to, so you have to consider a whole marketing mix.

Kirby: One of my favorite quotes is from Mark Twain along the lines of, “Whenever I find myself standing with the majority, I try to reconsider.” So to your point, whether it’s old school or new school, doing something different from the rest of the group makes sesnse. So you’ve answered my questions, and I give everyone a chance to ask me one, so do you have one for me?

Phil: Being a small family owned business here at Warwick, all of our products are made in the USA — so for the distributor, is that still as important to your buyers as we think it is?

Kirby: It totally depends on the buyer. I have buyers that it really, really matters to, and then I have buyers that are more international and ship internationally from a company standpoint,  focused as a business, so it’s not as important to those types of businesses. It’s funny. I was just working on a project and my initial reaction based on the quantity was “we can probably do this overseas” — but, because of the timeline and who we were selling to, it made a lot more sense to do it domestically.

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7 Creative Lessons Learned at skucon Chicago

This year’s sold out skucon Chicago on July 12th brought together a diverse and energetic group of distributors and suppliers from the promotional products industry. From veterans with 30+ years in the industry to total newbies, the result was an eclectic and vibrantly creative, collaborative atmosphere overflowing with great ideas and stories. The sku-munity gathered at the beautiful Virgin Hotel in Chicago to learn about what makes great design, how to inject humanity back into the sales process, what it takes to become a successful thought leader, the secrets of storytelling in marketing, and how to propel your ideas into motion, among many other creative topics. Attendees enjoyed great networking opportunities and gained valuable insights into the future of the promotional products industry from Paul Bellantone (PPAI) and Tim Andrews (ASI). Here are 7 creative lessons we took away from the skucon Chicago presenters, applicable to every promo products professional:

1. It’s okay to fail.

A common thread among the keynote presentations and workshops was the topic of “failure” — and what we learn from it. It’s inevitable that we’ll all experience a setback, feelings of discontent, or project that winds up as an epic flop at one point in our careers. It even happens to the top promo industry leaders such as Paul Bellantone and Tim Andrews, along with Tonia Allen Gould and Bill Petrie, who all shared some of their more humbling experiences with the audience. We make mistakes, miss the mark, and sometimes we lose or upset our customers as a result. It’s part of how we learn what works and what doesn’t, and it helps us redefine our vision. We have to take risks in order to grow– and sometimes, failure is just the catalyst we need to break the cycle and spur the big idea that takes us to the next level of career satisfaction.

 2. Don’t be afraid!

“Share an idea with a competitor,” challenged Mark Graham, co-founder of commonsku, in his opening introduction. That’s a scary idea for some of us, but it can actually be a great way to network, brainstorm, and get feedback from other experienced and like-minded professionals in the industry.

“Don’t let fear stop you from being you,” adds Bill Petrie.  “A little friction in the sales process is okay. It allows us to inject our humanity into the process.”

In order to grow as suppliers and distributors, we must branch out and try new forms of marketing and outreach. We must develop new ideas, consider new audiences, new approaches, and make new connections to avoid becoming stagnant. Tim Andrews, president and CEO of ASI and Paul Bellantone, president and CEO of PPAI both cited “resistance to change” as one of our industry’s biggest hindrances. (Watch the video of their fireside chat here) “There’s still a lot of fear out there,” explained Tim. He noted that the best distributors aren’t afraid– and as a result, they can make better decisions about where to invest their time and resources.

Tonia Allen Gould encouraged the crowd to “chase the danger,” and let go of the fear that holds us back from putting our ideas and dreams into motion. That’s exactly how she found herself writing and publishing her own children’s book, Samuel T. Moore of Corte Magore, a creative dream that she’d been holding onto for many years. But she didn’t stop there. She set out to procure an island, initially as a way to market her book– then founded the Finding Corte Magore Project, to help serve poverty-stricken kids in Nicaragua by providing access to sustainable and long-term educational resources.

3. Be human, especially when selling.

“The more digital we get, the more people crave human interaction,” said Bill Petrie, President of Brandivate Marketing. In his presentation on bringing humanity back into the sales process, Bill pointed out how easy it is to lose sight of the fact that a sale is still a transaction that involves people.

“70% of the buying experience is based on how the customer feels they are being treated,” Bill explained. As such, the consumer dictates the sales process, and it’s the distributor’s job to understand their pain points, their purchasing journey, and then make the buying process as easy as possible.

Distributors should also aim to move their customers through the stages of the buying process as quickly as possible. Some customers may not want to be sold, of course (there will always be objections) — but the best distributors communicate an understanding of those resistance points to mitigate them during the sales process.

How is this done? By focusing on the small things, like acknowledging price up front with your customers. When the price of an order is viewed as an exchange of value ( ie: these promo products will help you connect with 3,000 new customers) instead of just “payment” — then you can relate on a human level.

Want some other simple ways to be more human when selling? Here’s what Bill recommends:

  • Get comfortable with silence. Don’t “show up and throw up.” People can only process so much information at once.  Give your customers time to absorb and digest what you’re saying.
  • Stop multitasking. No one is good at it! Especially when you’re talking with a client, give them your undivided attention so you don’t miss any important details or concerns they may have.
  • Communicate with clarity. Clients don’t always expect things to be perfect, but they do expect your honesty. Be human and candid with your customers, and they’ll appreciate it.
  • Challenge a client. If they’ve been sending in the same repeat order for the last 5 years, suggest something new within the same budget. Explain you want to help them achieve more with a new idea they may have never considered.
  • Ask for Feedback. Asking for honest feedback from your clients shows that you care about how things are going. Give them permission to suggest areas where you could improve. Even a small issue left unresolved could lead to lost business if a competitor were to approach them.
  • Be passionately curious. Think of yourself as a doctor or investigator, rather than a salesperson. Ask questions like, “what happened” and “how?” and consider  running some tests or case studies to come up with the best solution.
  • Show genuine empathy. Listen with your heart when working with your clients. Maybe someone’s job depends on the success of this promotion. Showing compassion builds a great rapport.
  • Aim to serve. Great sales people always make the needs of the client their top priority. If you don’t have what the customer needs, refer them to someone who can help, rather than taking a quick sale.

4. Tell a good story.

“Storytelling is a form of currency,” explained Bobby Lehew, Cheif Branding Officer (CEO) at Robyn. “Stories are the currency of human contact. If you want to move peoples’ behaviors, you have to emotionally move them.”

People make decisions emotionally and justify them rationally. So how do we connect to our customers through story? We must make the customer (not the product) the hero of the story. For suppliers, the distributor is the hero of the story. For distributors, the hero should be their end user. And the truth of the matter is that powerful storytelling is hard. But stories can be found everywhere. Investigate your company’s history. Talk to your coworkers. Look at past purchase orders. Reach out to repeat customers, and ask why they keep coming back.

As promotional products professionals, we offer solutions for brands to connect with their customers, and mechanisms to capture leads and drive booth traffic at trade shows. Bobby encourages us to remember that “We’re not in the promotional marketing business. We’re in the emotional marketing business.”

5. Be omnipresent.

Multichannel marketing is key with a diverse market of buyers. “We must adapt to have an omni-channel presence, both in print and digitally,” explains Paul Bellantone.  We have to be flexible and able to do business the way customers want, whether that means online, at trade shows, or over the phone. A few suppliers noted that they still have the occasional order come in via fax. A distributor in the audience said she even received a purchase request in the form of a handwritten letter sent in the mail. These instances aren’t the norm, but its’ up to distributors and suppliers to adapt to the needs of their customers, and be present in multiple places in order to close deals and grow business.

6. Move faster.

Today’s buyers have Amazon expectations when it comes to their shopping experience. It’s a tough reality to face, but Tim Andrews recommends that in order to keep up with buyer demands and compete with other online retailers, suppliers must be open to offering lower quantity minimums and working towards faster turnaround times. “An object at rest stays at rest. Distributors must realize that they are the  external force that must set things in motion,” adds Bill Petrie. Distributors must move quickly to set transactions into motion and constantly present new ideas– whether that’s with a Facebook post, a virtual proof, an email, a cold call, or a face-to-face meeting with your customer.

7. Stay creative.

It’s not uncommon for us to lose our creative mojo as we get wrapped up in our daily routines. But that’s no way to live in this industry. It’s our job to stay creative– and it’s far more rewarding when we do. “Develop a vivid imagination, and brainstorm with everyone,” says Tonia Allen Gould. Take time off and set time aside for creative activities like painting, drawing, or writing if you feel like your head isn’t screwed on straight.” She also recommends keeping an idea journal by your bed, to write down ideas and dreams that come to mind before they slip away. Come back to them later, and you’ll be surprised what actionable items may stem from them.

What other lessons did you learn at skucon Chicago? We’d love to hear them – leave us a comment below!

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Inside the Paper Mill: Warwick’s Team Goes Behind the Scenes of Papermaking

At Warwick Publishing, we’re proud to call ourselves paper experts. We make it a priority to print our line of promotional calendars, frames, folders and greeting cards on the best quality papers for consistency and durability. We recently sent a few team members out to the paper mill to keep up to date with the latest technology and practices in papermaking, and to get a first-hand look at how paper is actually made. Each employee who attended represents a different division at Warwick, to ensure that our entire team has a cohesive understanding of the papermaking process and how it impacts the products we manufacture.

Here’s what they had to say about the experience:

Phil MartinPhil Martin – National Sales Manager

I’ve been working with paper in some way, shape, or form for the last 30 years, but before this visit, I’d never seen how it was made. Bottom line – there’s a lot that goes into making paper. It all starts as simple wood pulp or recycled paper pulp and 90% water, then ends up with less than 10% water at the end. The water composition changes with the season, which adds challenges with the paper making process.

This being my first time at a paper mill, I was like a googly-eyed little boy walking through the facility.  You cannot even fathom how huge the equipment is that makes the little pieces of paper that we see and use every day.  The largest machine was two football fields long, and about 50 feet tall, and I believe it made paper rolls 26 feet wide.

I was also impressed by the minimal number of people it takes to run the equipment.  Here you have a machine two football fields long and all you see is about three people at computers.  BUT, from what I understand, if there is a break or malfunction– it becomes all hands on deck. These machines run 24/7 – 362 days a year.  If one goes down, it can take up to 12 hours or more to get it back online and running.

Sustainability in Papermaking 

The paper mill has their own water treatment center which pulls water in from the river to be used in the paper manufacturing process. The filtration at the facility results in cleaner water output than what originally came into the mill. They also recycle their manufacturing excess. If there’s paper waste leftover after a run, it goes back into another batch of paper.

Positive Impact on Our Team and Our Customers

Our partner mill is definitely on the cutting edge of paper making, which can only benefit our clients. They have some very high-tech quality control and can trace exactly where our paper came from if we have a problem —  right down to the specific roll, and when it was made.

I now have a much better understanding of the differences in paper sizes, thickness, and coloration, which is extremely helpful from a sales perspective. The knowledge I gained helps me make better product recommendations to our distributors and clients. I can see us utilizing some different papers in our product line down the road as well.

I got hands-on training with running the printing press, which I really enjoyed.  The mill we partner with is one of the few paper manufacturers that actually has a printing press in-house…most mills go outside to test printing of papers.  Our mill has a Komori press similar to the one at our facility, so we know that what they’re testing at the mill will reflect the printing process we have in our factory.  I have been by our press a hundred times, but getting a hands-on opportunity to operate a four color press for myself was very useful.  I have a new respect for our printing team and press managers — and I never realized how much ink it takes to print.

Another interesting exercise that we did towards the end of training was looking at some client complaints, and we diagnosed whether the problems were caused by the paper, ink, press, or press operator.  After learning about how paper is made and how the various printing processes affect the paper, I know that we’ll be able to educate our customers more effectively and improve our production.


Jamie Michels – Printing ManagerJamie M

This was my first visit to the mill. It was fascinating to see what goes into making all the different kinds of paper. The high-quality standards and production processes at the facility are very impressive. We’re definitely working with a mill that provides excellent raw paper products with virtually no waste material. We work with paper all day every day, so it’s really helpful to get the full view of what our paper can do from an inside perspective.

Technology and Color Matching

The mill uses state of the art technology to ensure their product is as good as it can get. My biggest takeaway from the trip was learning about different brightness and grades of paper and how colors appear differently under certain types of lights. Matching colors and printing high-quality images is what we do here at Warwick. Having knowledge of how ink colors and paper shades reflect differently under specific lighting allows us to achieve better color matches. It also allows for smoother printing from our four color process screens. Certain shades of brightness will enhance pictures differently, so that knowledge helps us educate our customers on making the right paper choices for their final product.

Quality Control

Seeing and understanding how the paper mill tracks their quality was very helpful as well. We’re able to identify paper issues much more efficiently by tracking the information that comes from the labels on each skid of paper.  If we have a paper issue, with the right information, the mill can track when it was made, by who, what exact time, and any contributing factors that took place during the paper making process.


Sandy PSandy Peterman, Purchasing Manager

This was my second trip to the mill. I had been several years ago and wanted a “refresher” course. It’s great to see the family atmosphere and breadth of knowledge they have there. The group of owners all stem from the original management team, and everyone works together really well. They’re such a great mill to work with, and they really care about our relationship. Many of their managers and reps have visited our factory too, and they will check up with us periodically to make sure everything’s okay. In my experience, not many other mills are like that.

Purchasing the Right Paper for the Job

When it comes to buying the paper for our products, it starts with me. When we get custom jobs, I need to look at all of the different aspects to determine the ultimate goal of the paper for each order. The experience our team gained at the mill helps us to educate customers on the different options they have, and what paper stock will be the best fit for both their vision, and their budget.

Seeing the papermaking process first hand allows me to guide our customer service team in asking more detailed questions like —  how much does the customer want to spend? And, is there a certain reason they want 12 pt versus 16 pt? What will be printed on the product, and how much ink coverage will there be? What is the ultimate look they’re trying to achieve? Will they be mailing these or handing them out to their recipients? One thing to consider with mailing is how far the product will be going– it can be more costly to mail product made of a thicker paper. On the flip side, if it’s a bigger size product like an 8×10 photo folder, they’ll probably want a heavier paper stock to make it sturdier. With some basic knowledge about the end use and delivery method for the product,  I can determine the type of finish the paper should have, the brightness, opacity, and appropriate coating, if any. Then, I can find the best paper at the right price point for what they’re trying to do. I can help our customers create a promotional product that’s really cool and stylish, or guide them towards something more economical that will still achieve what they want.

Ink Testing and Paper Problem Solving

I buy our paper by the truckload, and if we ever have an issue with the stock we receive, our mill is great about testing the inks and testing the solutions to come up with a fix for us. Their chemical engineers are some of the best in the business. In my role, I may deal with anything from a paper coating issue, to something getting stuck into the paper when it was being made. Issues can even stem from when we receive the paper on the floor – maybe they didn’t wrap it properly and there’s paper falling off the skid, or simply the paper wasn’t cut properly.

A Unified Production Team

As a result of our visit to the mill, we’re all more knowledgeable. Each department here at Warwick plays an important part in production, from sales to order entry, to design, to printing – everyone who’s involved sees what’s required to get the correct paper for what the customer wants. We’re all on the same page in making that our ultimate goal, and we’re more understanding of what it takes from each department in order to make that happen.


LindsayLindsay Fritch, Assistant Prepress Manager & Designer

This was the first paper mill I’ve visited, and I thought the whole set up was great. We were able to speak one-on-one with our reps and chat with other customers who work in different fields of the paper industry to learn about their presses and production techniques.

While touring the mill, I couldn’t believe how big the facility was, and was amazed at the size of the machines there.  They took us through the whole process of how they create different formulas of paper for different customers. I really enjoyed learning how they apply different types of coating and the different types they offer. We even discovered some that we don’t use now, but could benefit us in the future.

Digital Printing and Design

Along with prepress, I also run the digital printers. Learning about the paper coating process helped solidify my understanding of what we can and cannot do when it comes to digital printing. Learning about different brightness and grades also helps our team with the whole design process. Because colors and shades can reflect differently on different paper coatings and with different grades, the knowledge we gained at the mill helps a great deal when matching color. Having an understanding of the various factors that impact color matching like brightness and coating helps match photos and select the best paper to help enhance a specific item.

Overall I really enjoyed going to the paper mill! I thought it was extremely helpful not only as a prepress manager and working with design and digital printing, but also gave me a better understanding of the Komori jobs and how presses run out in the factory. I would highly recommend this class for almost all our employees. There is so much to gain from it and I think it will make me a better designer, printer, and prepress manager.

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