It’s Calendar Season! At Warwick, we’re calendar experts, and we’d love to show you how calendars will help you grow your business. Here are 8 reasons to use custom calendars to promote your brand and build your business all year long.
1. Easy distribution.
Many Warwick calendars are perfect for mailing out to your customers and business contacts. Foil stamped or printed, we have just the calendar for your promotional needs. Our Desk Calendars, Trifold Calendars, and Wave Calendars all come with mailing envelopes, free of charge.
2. A useful gift.
A calendar isn’t perceived as blatant advertising. It’s a meaningful gift and is used as an important daily reference – giving it meaning and purpose for your customers. It’s a cost-effective way to provide a little extra value.
3. Year-long advertising.
Because a calendar lasts all year, so does the message. For 365 days, your calendar is a continual reminder of your business name, your products, and services.
4. Brand awareness & familiarity.
Because calendars provide continuous brand exposure, they create familiarity and build trust with your brand. People like to do business with companies they know, over those they’ve never heard of.
5. Great ROI.
You pay just pennies a day for year-long branding. Where else can you find that kind of ROI for a 365-day ad campaign?
6. Calendars are popular!
According to the 2023 ASI Impression Study, 62% of consumers would keep and use the calendar for an entire year. Adding to that, calendars generate 673 impressions over the course of a year.
7. Appeal to an older demographic.
Consumers who are middle-aged and older are more likely to own promotional calendars. If your target demographic is between 45 and 55+, calendars will be a well-received promotion.
8. Build referrals and endorsement.
When customers and business partners have your calendars on display, others will see your logo, too. This helps build up your brand’s reputation and acts as a referral source. Personal recommendations are most trusted by consumers when they’re looking for services like yours. Calendars help drive referrals!
BONUS: Calendars are an order that will repeat every year! Our distributors will enjoy the benefits of selling calendars over and over again each year.
We hope you’ll consider pitching Warwick Promotional Calendars to your clients this year. Any time of year, they’re a great promotion that adds lasting value for your clients and their businesses. Have another idea on the benefits of promotional calendars? We’d love to hear it! Please comment below, or tell us on Facebook.
Yes I like promotional calendars it’s very effective .You can show your logo , Telephone & address of Business.
Absolutely! You can even use them to promote a special event, a sale, or a special cause. Thanks for reading, Merly!
It’s awesome that calendars create familiarity and trust with someone’s brand. In my opinion they also would give exposure to anyone else who comes into the office or room where the calendar is hung the same experience. I’ll have to look for a promotional calendar distributor!
I’m glad this article talked about how giving a customized calendar as a gift isn’t seen as blatant advertising. On the contrary, it’s a useful gift that can be seen daily. In my opinion, a calendar as a promotional item is a great choice, it’s not too obvious, and you won’t throw it in the trash for a whole year. You did a great job of explaining the different ways that personalized calendars help grow your business.