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Monthly Distributor Sales Guide: Seasonal Selling Ideas for Promotional Products

Distributors – you probably know it’s a good idea to get your clients thinking about their upcoming seasonal promotions and events at least 2-3 months in advance, right? We know it doesn’t always happen that way…but starting to discuss a yearly plan with your clients now, in January, can help you mitigate rush fees and reduce stress up against tight deadlines later in the year.

Start today! Here’s a quick guide with monthly seasonal selling ideas and themes to start pitching to your clients.

January 

(Plan + pitch these themes and products in November / December or sooner)

View January Monthly Observations Here

  • Fitness + Nutrition
  • Productivity / New Year’s Resolutions (calendars, planners, organizational tools, office items)
  • Martin Luther King Jr. Day (1/16)
  • Tax preparation (Pocket folders, document pouches, financial / bookkeeping tools)
  • Travel / Vacation planning / Cruises / Resorts (calendars, photo frames, document pouches)
  • Weddings / Wedding Expos (calendars, planners
  • Employee recognition (awards, certificate folders, branded gifts, apparel)
  • National Blood Donor Month

February

(Plan + pitch these themes and products in December / January or sooner)

View February Monthly Observations Here

March

(Plan + pitch these themes and products in January / February or sooner)

View March Monthly Observations Here

April

(Plan + pitch these themes and products in February / March or sooner)

View April Monthly Observations Here

May

(Plan + pitch these themes and products in March / April or sooner)

View May Monthly Observations Here

June

(Plan + pitch these themes and products in April / May or sooner)

View June Monthly Observations Here

July

(Plan + pitch these themes and products in May / June or sooner)

View July Monthly Observations Here

August

(Plan + pitch these themes and products in June / July or sooner)

View August Monthly Observations Here

September

( **Busy season starts this month for many suppliers** plan + pitch these themes and products in July / August or sooner)

View September Monthly Observations Here

October

( **Busy season for many suppliers** plan + pitch these themes and products in August / September or sooner)

View October Monthly Observations Here

November 

( **Busy season for many suppliers** plan + pitch these themes and products starting August, September, October or sooner)

View November Monthly Observations Here

December

( **Busy season for many suppliers** plan + pitch these themes and products starting July, August, September, October or sooner)

View December Monthly Observations Here

 

Want to do something different? National Day Calendar is a great online resource to use when looking for creative new campaign ideas. Beyond the widely recognized holidays and mainstream seasonal events, there are also some more fun and obscure ones, like these…

Campaign ideas for all year round:

  • Self-promos ( at least 2 per year – send out in June / July and again in November / December)
  • Corporate anniversaries
  • Employee Appreciation Celebrations
  • Fundraisers and galas
  • Birthdays and retirement events
  • Bar/ bat mitzvahs
  • Quincenaras
  • Award ceremonies + recognition
  • Trade shows & conventions
  • Class reunions
  • Annual town festivals

We hope these seasonal selling ideas help you get meeting dates on the calendar for campaign planning, with plenty of time to choose promotional products, get orders in, proofs approved, products made and delivered for all of your 2017 promotional campaigns! Have another idea that we missed? Please leave us a comment below, or drop us a note on Facebook! 

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