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Category: Sales Tips for Distributors

Trade Show Guide – 16 Tips to Succeed at ASI Orlando and PPAI Expo

2018 is here, and that means it’s tradeshow season! Heading to ASI Orlando, or PPAI in Vegas? Planning ahead with this trade show guide can save you a lot of headaches, and will help you make the most of your trip. The tradeshow pilgrimage is a big investment of your time and your money, so make the most of it! Here are a few tips to help you prepare — doing so will give you a…

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Case Studies: Custom Promo Products for Schools and Universities

Schools, colleges, and universities are always looking to increase awareness about enrollment, campus events, school clubs and programs, fundraisers, alumni support and community involvement. Whether your goal is recruiting more students for your university, or your boosting attendance at athletic events, custom giveaways help schools get the word out. Here are a few fun ideas to help schools reach their goals using promotional products. Objective: Promote School Athletics A school’s athletic program was struggling to pay for recurring…

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Compliments: A Powerful Gift in the Workplace

The power of a compliment  You’ll be amazed at the positive psychological impact a compliment can make in the workplace. Just like a thoughtful promotional gift, a compliment motivates people to keep up the same great behaviors that bring praise and recognition from others. Your employees and coworkers will stay encouraged to perform at a high level when they’re recognized for their success. Studies show that participants who received a compliment after completing an exercise perform…

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Get Out of The Box With Greeting Cards – Creative Marketing Ideas to Be Remembered

Looking for an out of the box way to build loyalty and stand out as a brand? If your traditional marketing efforts have gotten a bit stale, maybe it’s time to get a little weird. (Weird is memorable, right?) Here are a few creative marketing ideas to get you started. Surprise your clients with a custom greeting card Delight your customers with an unexpected delivery via snail mail. Be sure to handwrite a message inside and include…

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Case Study: Pocket Door Hangers

To celebrate PPAI’s Promotional Products Work! Week campaign, we’re here to show you how a few great Warwick products work to build your brand and grow your business. We hope you’ll use these case studies to demonstrate the impact and power that promotional marketing has when creating awareness for a brand, a cause, an organization, or a company. These real-life campaigns outline examples of our promotional products in action.  Share these ideas with your clients, and…

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Eco-Friendly Promotional Products from Warwick Publishing

As a manufacturer and promotional products supplier, being environmentally responsible is a top priority for us. In fact, we take extra steps in every area of production to reduce waste and recycle our manufacturing excess and byproducts. From paper scraps to plastics, metals, oils and solvents, Warwick is dedicated to a holistic recycling culture and bringing you eco-friendly promotional products. In honor of Earth Day, we want to give you an inside look at our…

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5 Event Marketing Tips for Summer Promotions

Spring is here, and that means it’s time to start planning summer promotions with your clients! What better way to get your client’s brand some extra exposure than by having a presence at an event? There are lots of outdoor festivals and fairs that take place in the spring and summer months, and they provide a plethora of opportunities for brand exposure and engagement. Now is the time to start your event marketing research, and turn…

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Don’t Sell Promotional Products!

Instead, sell what they DO! If you want to be a successful promotional marketing consultant, don’t just sell promotional products. Anyone can pick up a pen or a pocket folder and tell a client that it comes in green, red, black or blue and move onto the next item. All too often, we see distributors and sales reps fall victim to this old trap. Are you consistently communicating how these marketing tools can help end users achieve…

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Skucon 2017 Recap: Getting Comfortable Living on the Edge

This year’s trip to Las Vegas for Skucon and the PPAI Expo was an invigorating whirlwind. The energy was high, the speakers were vivacious, and the networking opportunities were bountiful. Mark and Catherine Graham introduced the Skucon theme of “getting comfortable living on the edge” — confronting our fears, taking risks, embracing new “scary” ideas, and engaging with new people outside our circles — all in the interest of growth. Here are some of our takeaways…

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Monthly Distributor Sales Guide: Seasonal Selling Ideas for Promotional Products

Distributors – you probably know it’s a good idea to get your clients thinking about their upcoming seasonal promotions and events at least 2-3 months in advance, right? We know it doesn’t always happen that way…but starting to discuss a yearly plan with your clients now, in January, can help you mitigate rush fees and reduce stress up against tight deadlines later in the year. Start today! Here’s a quick guide with monthly seasonal selling ideas…

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